As a nonprofit, your website is a very important tool in achieving overall success. Before setting up the site, you probably had certain ROI (Return On Investment) expectations. For instance – getting online donations, increasing newsletter subscription, enlisting volunteers, gaining media attention, etc. So once your nonprofit website is finally up and running, how do you make sure it delivers? Here are 5 tips:
- Use Compelling Titles: The title of your page may be all someone reads before deciding to click the back button. Your title should compel the visitor to read further, make them want to learn more. However, be sure to deliver content that matches the title, and fulfills any imposed promises.
- Do not Make Visitors Think Too Much: You only have about 4 seconds to grab a visitor's attention before they hit the back button. Most web users expect to find what they need in this time, in order to remain on your site. Even though this statistic applies to all websites generally, and visitors to nonprofit websites may be a little less in a hurry, you do not want to push the limits. So you want to make sure that your most important "calls to action" are conspicuous on the page. "Calls to action" include "get started", "join now", "donate now", or any other immediate action you want them to take.
- Do not "Talk" Too Much: The urge is very b, as a nonprofit, to express your mission with as many words as possible, because you want to make sure that no words go unsaid. But when it comes to website content, you have to make your point with as little words as possible. People tend to shy away from reading long content, except if it's an interesting story. If you have long stories, you might want to create a stories section (possibly in your blog) and invite interested readers there. Your main website pages however, should get to the point – use the fewest amount of words to convey an accurate message. Since a picture can say a thousand words, you might want to use pictures in certain key places.
- Write For Your Target Audience: Even though your nonprofit website's design is important, content is king. What it says, and how it says it, is key to converting mere visitors to donors / subscribers. When writing your content, always keep your audience in mind. Use terminology that will draw them in, and words and writing styles that they can identify with.
- Use Keywords: For every page of content, you should have a pre-determined set of keywords that characterize your page. In other words, keywords are words that would read come to the mind of anyone looking for the kind of content you have on your page. This has several advantages. – First, it's search engine friendly. If search engines index your page, then anyone who searches for your keywords might find your page in search engine listings. For more information on search engine optimization, please contact us – Nonprofit Search Engine Optimization . – Secondly, it's people friendly. Chances are that people who visit your site and stay long enough to read your content, are familiar with your niche and can easily relate to certain keywords. If they are not, then they get to learn about your niche, and your keywords become "sticky" in their minds. Which means if they hear / read them again somewhere else, they could remember you. Only make sure to include a definition (at least once) for words that require it.